The Future of Magnesium Tablets: Clean, Concentrated and Highly Bioavailable
Magnesium continues to be one of the most in-demand minerals in the supplement market, but formulating an effective magnesium tablet is not always straightforward. Brands need solutions that combine bioavailability, dose efficiency, clean-label appeal and reliable tablet performance.
At Vitafoods Europe, we presented a smarter approach to magnesium tablet formulation: a combination of highly bioavailable Chelamax® magnesium bisglycinate and magnesium glycerophosphate, selected for its enhanced compressibility.
This concept is designed to help simplify formulations, reduce traditional excipients and increase magnesium content, while still supporting tablet hardness and quality. For brands looking to create more concentrated, consumer-friendly magnesium products, this opens the door to a cleaner and more formulation-efficient approach.
The Synergistic Trio: Advancing Cognitive Health with Nucleotides and Choline
Cognitive health remains one of the most dynamic areas in the nutraceutical market. Consumers are increasingly interested in products that support focus, mental performance and long-term brain health — but they are also looking for credible, science-led solutions that feel targeted and differentiated.
One of our featured concepts focused on the synergy between nucleotides and choline. Together, these nutrients play an important role in supporting synaptic membrane formation and function, making them highly relevant for next-generation cognitive health formulations.
This three-ingredient concept offers brands an opportunity to move beyond generic brain health positioning and create more distinctive products built around targeted nutritional support.
Beauty-from-Within: A First Look at Upcoming Dermaval Pro™ Research
Beauty-from-within continues to evolve, with consumers seeking natural, effective and convenient solutions that support visible skin health from the inside out.
At Vitafoods, visitors had an first look at upcoming functional study results on Dermaval Pro™, showing improvements in skin quality and appearance, including elasticity, firmness, smoothness, hydration and barrier function in as little as four weeks.
Dermaval Pro™ is a vegan, all-natural solution with a low daily dose, making it a strong fit for modern beauty-from-within formulations. For brands looking to combine efficacy, convenience and natural positioning, it offers an exciting opportunity to create skin health products with strong consumer relevance.
Elevating Multivitamins with Longevity Positioning
The multivitamin category is well established, but also highly competitive. As a result, brands are increasingly looking for ways to create clearer differentiation and add more targeted value to everyday formulations.
Longevity remains a powerful consumer trend, yet it can be challenging to translate into a simple and credible product concept. This is where smart ingredient selection can make a meaningful difference.
During Vitafoods, we explored how a small addition can have a transformational impact. VitAlign™, a clinically proven, low-dose ingredient for cellular health and immunity, offers a practical way to elevate multivitamin formulations and introduce a more targeted longevity positioning.
By adding a clinically supported ingredient at a low dose, brands can strengthen their multivitamin concepts without overcomplicating the formula — creating a more relevant product that stands out for consumers interested in healthy ageing, resilience and long-term wellbeing.
From Trends to Market-Ready Concepts
Across all categories, one theme stood out clearly: brands are looking for ingredients that do more than follow trends. They need solutions that are science-led, formulation-friendly and easy to translate into meaningful consumer benefits.
Whether the focus is magnesium, cognition, beauty, immunity or longevity, successful product innovation depends on connecting market insight with the right ingredient strategy.
