Phyto-C™
Immunity Protection: Harnessing the power of plants
Immunity has always been at the top of our minds and even if the COVID crisis fades into history, it seems likely that immunity-boosting supplements will remain on-trend. Follwing that consumer trend the number of new immune health supplements is growing and driving NPD.
Consumers are looking for solutions that strengthen the body’s defenses by using variety of ingredients . What we see happening with regards to immunity-boosting ingredients is that consumers take a multi-angle approach. It is not one miracle ingredient of the supplement, but a range of vitamins, minerals, plants, and herbs to stay healthy.
Consuming enough fruit and vegetables,which are powerful sources of antioxidants, is essential to building our immune system and overall health. Phyto-C™ is a blend of 11 superfoods containing vitamin C and polyphenols — specifically formulated to help consumers protect their bodies with antioxidant goodness. The superfoods in Phyto-C are plant-based ingredients that are key to supporting our health.